Dr. Lee Jiwon CEO of Valueformer       When talking about Starbucks, most people tend to start with what is visible. The green siren logo, the limited edition tumblers that change each season, the photogenic colors of drinks shared on Instagram, and the consistent interior atmosphere across different locations all come to mind. Even many design analyses of Starbucks remain within this vis...

Beomkwan Kim | Prof. University of Ulsan Jury Member, Asia Design Prize The simplest way to understand architecture is to look at its form. However, in wooden architecture, this approach alone is not sufficient. The space of wooden architecture begins not with form, but with structure. And that structure is always read through the unit between columns, known as “kan.” We ten...

  Jimmy Chang CEO, UID Create       “Founded nearly two decades ago, UID has developed an approach to design that moves beyond conventional product styling and visual identity. Rather than focusing only on form, the studio sees design as a structural process that connects manufacturing, communication, and social context. Through projects spanning industrial design, branding, exhibition...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

  Jimmy Chang CEO, UID Create       “Founded nearly two decades ago, UID has developed an approach to design that moves beyond conventional product styling and visual identity. Rather than focusing only on form, the studio sees design as a structural process that connects manufacturing, communication, and social context. Through projects spanning industrial design, branding, exhibition...

  Parpis Leelaniramol and Setthakarn Yangderm Founders, TOUCH Architect       “Based in Bangkok, Parpis Leelaniramol and Setthakarn Yangderm lead TOUCH Architect with an approach rooted in human experience, climate, and everyday life. Their architecture prioritizes atmosphere, function, and cultural context over fixed form, allowing spaces to emerge through careful observation, restrai...

< Left: Sujata Keshavan, 1985, at the start of her design journey, Right: Sujata Keshavan, 2026 >   Sujata Keshavan Design Advocate and Cultural Leader       “Sujata Keshavan is one of India’s most influential design pioneers, whose career spans more than four decades across graphic design, branding, textiles, and cultural leadership. Educated at the National Institute of Desi...

  Arvin Huang Founder & Chief Brand Officer, Existence Design       “Arvin Huang is the founder and Chief Brand Officer of Existence Design, and a brand design director who bridges design, psychology, and agile thinking. With over 20 years of design practice and 14 years of entrepreneurship, she developed Brand Psychology, viewing brands as living entities with emotions, rhythm, an...

Dr. Lee Jiwon CEO of Valueformer       When talking about Starbucks, most people tend to start with what is visible. The green siren logo, the limited edition tumblers that change each season, the photogenic colors of drinks shared on Instagram, and the consistent interior atmosphere across different locations all come to mind. Even many design analyses of Starbucks remain within this vis...

Beomkwan Kim | Prof. University of Ulsan Jury Member, Asia Design Prize The simplest way to understand architecture is to look at its form. However, in wooden architecture, this approach alone is not sufficient. The space of wooden architecture begins not with form, but with structure. And that structure is always read through the unit between columns, known as “kan.” We ten...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CEO Doyoung Kim Founder of Asia Design Prize       A brand is not judged by what it does well, but by the standards it operates on. Many brands highlight quality, design, and service as their competitive strengths. Of course, these matter. But over time, most of these elements become standardized or easily replicated. Technology is replicated, design becomes similar, and service is standar...